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Answers to last week's quiz (#072)
Strategist Team / New Delhi November 18, 2008, 0:17 IST

  1. Which famous business journal was launched in February 1930, four months after the Wall Street crash of 1929?
    Fortune by Henry R Luce 
     
  2. Which marketing guru said: “Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home”? 
    Sergio Zyman, author and Coke’s former marketing chief 
     
  3. The founder of this company worked with her chemist uncle and formulated face creams in his kitchen. In order to sell her products she tried to persuade department stores to give her counter space and the first one to have relented was Saks Fifth Avenue, New York, in 1948. Identify this person.
    Estee Lauder 
     
  4. This golf course designing company, established in 1929, designed its first golf course in Switzerland and recently built one of the finest golf courses in the world in a south Indian city based on the Hindu Vaastu philosophy. Name the company and the golf course.
    Harradine Golf. It built the Boulder Hills Golf and Country club in Hyderabad for the Dubai-based EMAAR group. 
     
  5. Identify this traditional Indian jewellery company whose name also contains the year of its founding and now has an online presence.
    RL 1854. RL stands Rajkamal Lakichand Jewelers, founded in 1854 in Pune 
     
  6. Which law does the following description relate to: A person who owned the very first fax machine in the world was delighted with his buy until he realised that he had nobody to whom he could send a fax. It was only when the second fax machine in the world came online that the first machine became of value.
    Metcalfe’s Law, on 3Com Corporation’s founder Robert Metcalfe’s observation that networks dramatically increase in value with each additional node or user 
     
  7. Who coined these phrases: Electronic Herd, Golden Straightjacket, God 3.0, Glocalisation, the Golden Arches theory of conflict prevention and the Dell theory of conflict prevention?
    Thomas Friedman, author of The World is Flat 
     
  8. The initial name proposed for this device was Strawberry, but was subsequently changed because straw seemed to represent a slow syllable. Identify it.
    Blackberry PDAs manufactured by RIM. The word berry got hooked to this product since the tiny buttons on the instrument looked like seeds. 
     
  9. This person first patented a machine to drill rock, then a machine for carving wood and metal, and also invented the hire-purchase system for selling one of his most famous products. All during the 1800s. Name the person. 
    Isaac Merritt Singer 
     
  10. Identify the logo of this company that is founded by a famous Indian sportsman who was in the news recently. 



    Stump Vision, a sports technology company founded by Anil Kumble 

    There are no all-correct enteries for quiz # 72

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