Answers to last week's quiz (#071)

Strategist Team / Mumbai November 11, 2008, 0:33 IST

1. This bitter-flavoured carbonated drink is consumed as a non-alcoholic aperitif in Italy. It is named after an area in Los Angeles and gets its bitterness from quinine. Identify the brand and its manufacturer.
   Beverly, manufactured by The Coca-Cola Company 
    
2. Point Blank, Walker, Nasty and Podium are successful apparel brands in south India. Name the town in which they are manufactured.
   Denim jeans brands manufactured in Bellary, Karnataka 
    
3. This brand’s roots can be traced back to 1901, when a young entrepreneur, Frank Poor, became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs. The company would buy an old bulb for a few cents, cut off the glass tip, replace the filament, and reseal the bulb. Name the brand. 
   Sylvania 
    
4. What is common to cosmetic products branded under Diesel, Lancome, Giorgio Armani and Ralph Lauren?
   They all are part of the L’Oreal brand portfolio 
    
5. Which invention of Blythe Masters made in 1995 brought down a financial giant recently?
   Credit Default Swaps (CDS). It was invented by Blythe Masters when she was with JP Morgan. AIG was badly affected by CDS.
    
6. Which well-known FMCG marketer has adopted 150 roadside dhabas on highways from Delhi to Jaipur, Agra, Chandigarh, Dehradun and Haridwar to promote its digestive product to consumers? The dhabas will carry new decor with branded chairs, tables, umbrellas and wall paintings. 
   Dabur, for promoting its Hajmola brand 
    
7. Which liquor brand started an ad campaign about 20 years ago that invited artists and designers to create the ultimate martini glass? The one of a kind glasses were then featured individually in ad campaigns with the name of the artist and the title of the piece. It continues it even today.
   Bombay Sapphire 
8. Sachin Tendulkar was the first cricketer from the Indian sub-continent to endorse a sports brand. Name it.
   Adidas 
    
9. Which manufacturing company set up an ad agency called the Press Syndicate Limited in 1939? Today, it exists with a variation in its name.
   Mahindra and Mahindra. It is now known as PSL Erickson Limited.
    
10. Crowne Plaza Hotels

There were 17 all-correct entries for quiz #71. The winners who will receive a copy of The Jack Welch Way are: Vishesh, Delhi; M Dhanashekar, Bangalore; Padmini Prasad, Patna; Gajalakshmi P, Bangalore; ; Krishan Chand Jain, Meerut; Preethi Bhat, Bangalore; Nikhil Mathew, Chengalam; Shilpa Zalpuri, Noida; Hemant Jain, Ludhiana; Soumya Bansal, Meerut; and Bharat Bhusan Babu, Bangalore. Vishesh also wins Rs 2,000.

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